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Fully Integrated, Scalable Merchant & Trade Counter Software

Achieve first-rate customer service through omnichannel trade management

As a Merchant selling across numerous sales channels, you’ve got your work cut out for you. You want to give customers the same experience whether their first point of contact is in branch, over the phone or through your website, however getting the necessary information to where it needs to be isn’t always achievable. Managing customer accounts seems to be taking up too much time, with staff debt-chasing rather than winning new business. When staff do get the chance to sell, they lack the tools they need to maximise the order value as they can’t see the information they need or the branch doesn’t have the right items in stock.

If this sounds like you, we’re here to tell you that management of your trade counter business doesn’t have to be this challenging. Here at OrderWise, we’ve been helping merchants like you operating across a wide range of sectors for 30 years. In this time, we have developed our software to deliver all the functionality your business needs to maximise sales online, over the phone, through sales reps and in branch. Delivering comprehensive control over customer credit limits, price lists, settlement discounts and stock levels across multiple locations, OrderWise can be scaled to trade counter environments both small and large.   

Merchant Trade Counter

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“The back-to-back ordering is just phenomenal, that’s alleviated the pressure on our buying department and totally changed our business – we’ve given the power back to our sales staff to order their own special goods which has freed up a lot more time in the buying department for them to focus on managing or stock better.”

– DMS Flooring

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A single customer view for more profitable relationships

Through our Point of Sale (POS) functionality, you can ensure that serving valued clients through your trade counter(s) is both an efficient and streamlined process. Delivering complete stock data visibility for each branch, depot, warehouse and even goods currently in-transfer, sales staff can capitalise on more sales opportunities whilst boosting order value through better up/cross selling. Whether customers are taking goods away, need their order to be delivered, are part taking/part delivering or simply collecting an online order, our software can effectively manage any and all of these commonly occurring situations. 

Also making your own deliveries? OrderWise Transport & Routing enables you to effectively manage your run schedule, vehicle capacity and ensure the fastest routes are always taken by your drivers. With an optional mobile app for obtaining Proof of Delivery (POD), you can be sure all deliveries and return collections are handled efficiently.

If you’re also selling through sales reps and account managers, OrderWise CRM enables all customer communications to be accurately recorded and centrally managed. With a one-view approach to your customer interactions, you can help sales staff to build better client relationships and progress their pipeline through to a successful close. These success rates can then be monitored through Business Intelligence & KPI Dashboards, helping sales performance to be analysed and then further improved. Sales reps can then have access to all this functionality and more through the OrderWise Mobile App, allowing them to raise quotes and new orders, manage their CRM and view Business Intelligence insights on-the-go as well as in the office.

Our comprehensive industry knowledge ensures we have the expertise to help you maximise sales through an omnichannel approach.
Our comprehensive industry knowledge ensures we have the expertise to help you maximise sales through an omnichannel approach.

Trade Counter POS

Seamlessly integrated to OrderWise Sales, our POS gives you the power to handle high volume, multi-site counter operations in busy trade environments.

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Stock Control & Inventory Management

Maintain accurate stock visibility across multiple sales channels and effectively manage stock transfers between branches, depots and warehouses.



Benefit from comprehensive price list, discount structure and margin control, whilst also arming sales staff with the tools to successfully up and cross sell through targeted suggested items.

Warehouse Management Systems

Warehouse Management

Speed up goods in, accurately control stock levels across all locations and increase order fulfilment through cutting-edge barcode scanning technology.

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Give staff easy access to an entire history of customer conversations whether in the office or on-the-move, helping them to maximise their sales advantage at all times.

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Business Intelligence & KPIs

Set sales targets, analyse turnover and gain unparalleled insight into the performance of your sales reps, account managers and regional territories.

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Mobile App

Keep your staff connected to their OrderWise data wherever they are, with full access to key customer data, sales tools, CRM and Business Intelligence. 

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eCommerce Websites

With our feature-rich trade websites, you can give your customers the freedom to self-serve when managing orders, credit and invoices, freeing up staff time and reducing costs.   

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View profit & loss on a branch level and control balance sheets with the ICAEW accredited and HMRC recognised for MTD OrderWise Accounts module.