Marketing

The dynamic OrderWise Marketing Module allows your business to structure and automate marketing campaigns in order to maximise customer communications and new sales opportunities.

marketing pic350Marketing is an essential part of everyday operations for any business. OrderWise Marketing Campaigns allows businesses to very quickly create contact lists and automate the management of setting up their subsequent marketing campaigns. OrderWise Marketing not only unites the processes of passing data between your back end OrderWise system and chosen marketing platform, but will also revolutionise the way contacts are targeted and segmented into groups.

Key Features

  • Integrations with MailChimp and CommuniGator for seamless campaign set up
  • Structured targeting with segmentation group creation
  • Over 35 queries available plus sub-query options for focused, accurate campaigns
  • Links with OrderWise CRM, Business Intelligence and BI Alerts for powerful, comprehensive functionality

Customised Set Up For Truly Targeted Campaigns

The main OrderWise system already holds a wealth of useful customer information, such as job roles, business sectors, recent quotes and orders placed, meaning the various marketing angles from which customers can be targeted from within OrderWise are extensive.

With OrderWise Marketing users can set up segmentation groups, such as ‘Industry Type’, for existing customers within the main OrderWise system and utilise this information when creating their campaigns. Any number of segments can then be set up within each segmentation group, which provides users with structured records that can be easily used in setting up worthwhile marketing campaigns.

Marketing 3 350pxGain Effective Management Of Your Marketing Campaigns

With seamless integration available to both the Mail Chimp and CommuniGator platforms, users are able to easily set up and run marketing campaigns from directly within OrderWise. Within the OrderWise Marketing Module there are over 35 queries as standard that can be used to set up campaigns, with users able to create their own queries too. Sub queries can then be added to further concentrate target audiences and attract more precise customer interest.

Statistics from campaigns run can then be retrieved directly from the OrderWise system and will constantly refresh, showing permitted users exactly who interacted with a campaign either by opening or clicking on an email.
With the OrderWise Marketing Module, marketing campaigns can be run quickly and simply through the main OrderWise system, allowing businesses to reduce the time spent shifting data and focus on converting the results of their marketing into profitable sales. By using the OrderWise Marketing Module, businesses can successfully enhance brand recognition with faster, simpler management.

ImprimirSeamlessly Combined Functionality

Combining the OrderWise Marketing Module with OrderWise CRM provides the ability to create opportunities off the back of campaign results. This further enhances the comprehensive software OrderWise provides by providing businesses with one integrated system for all of their sales and marketing needs.

Furthermore, by combining the OrderWise Marketing Module with our Business Intelligence and BI Alerts Modules, businesses can set up alerts on specific events that can prompt staff to set up a truly targeted marketing campaign.

By combining the power of these modules to create a comprehensive suite of sales & marketing software, businesses can reap the rewards of an intuitive lead generation strategy that will prove hugely beneficial for company growth.

 

For more information call us on 01522 704083 now.