OrderWise Commerce Websites – Marketing & SEO

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With OrderWise Commerce websites, a range of marketing tools and SEO features are available, so whatever the size of your marketing budget you can build from solid foundations.

Whether there is existing online marketing expertise in the business or it is the first foray into capturing online sales, OrderWise Commerce websites are packed with features and functionality to fully maximise online impact and exposure.  Combined with extensive integration with the main OrderWise business management software solution,  companies have an extensive suite of front and back end marketing tools to use to their advantage.

 

Search Engine Optimisation (SEO)

As one of the most cost effective methods of engaging and directing large volumes of relevant traffic to your website from popular search engines such as Google, Bing Yahoo and more, good SEO is an essential part of any website.  OrderWise Commerce websites come with a full suite of SEO functionality to ensure that the structure of pages, products, images and more are fully optimised to generate more visibility.  Our team work with every client to ensure that not only is the website search engine optimised on completion but the structure is in place to continue this best practice moving forward.

Social Media Marketing

There is nothing more influential in marketing terms than a real recommendation from someone you know.  Take advantage of this powerful tool with a range of social media marketing features built in to each OrderWise Commerce website.  Make it simple for customers to share information from your OrderWise Commerce website with popular social media channels such as Facebook, Twitter, Google +, Pinterest and more, helping them to spread the word about their most recent purchase to drive recommendations.

Content Marketing – Newsletters & Blogs

Keeping customers both new and old know about what’s new, what’s coming, latest offers, company announcements, tips, advice and more via regular newsletters and blog posts is a great way of building a brand to which customers feel connected. What’s more search engines also love regular, new and relevant content, that’s why  OrderWise Commerce websites include newsletter subscription and management along with blogging structures to help maintain that essential customer presence.

Gift Certificates, Voucher Codes and Reward Points

Already an established part of the online landscape, promotional offers and voucher codes can be a valuable tool in the sales armoury.  Whether it is a limited time discount available on a certain item or category, a code for free delivery on orders over a certain value or a discount available on first orders, these voucher code promotions can be extensively managed within an OrderWise Commerce site.  In addition, those looking to build ongoing loyalty can utilise points features to reward returning customers and encourage repeat business, while simple to distribute and monitor Gift Certificate functionality allows businesses to capture sales from those looking for a quick and easy wedding, birthday or Christmas gift option.

Extensive Analytics

Because an OrderWise Commerce website is integrated with the main OrderWise Business Management software companies have the ability to analyse customer data at a depth just not possible through a website platform alone.  Powerful OrderWise Reporting and Business Intelligence capabilities allow data to be sliced, diced and segmented in endless ways by individual sales channel or across all to create focused marketing campaigns to maximise sales.

The list of marketing and sales tools goes on..

The marketing tools and capabilities available as part of an OrderWise Commerce Website combined with an OrderWise Business Software solution don’t stop there, other features include:-

  • Email a friend
  • Product comments & reviews
  • Coming Soon – Products available to purchase from a set date
  • Back in stock emails
  • Abandoned cart emails
  • Abandoned cart listing
  • Top seller quick order
  • Restrict products/categories to specific customers
  • Fast repeat order
  • Wish lists
  • Customers also bought lists
  • Up & Cross Sells
  • Multiple voucher code use management
  • Buy together offers
  • Best Sellers/On Sale
  • Promo Banners
  • One page checkout
  • And much more…

For more information call us on 01522 704083 now.